Skip to main content

Components Description

MAU (Monthly Active Users)

MAU Görseli

The monthly active user count of a software, application, or website refers to the number of unique users who log in, perform actions, or interact with your platform during a specific month. This metric measures the level of engagement and usage of the platform.

  • Data Sources : playstore, appstore

How is MAU calculated?

MAU Formula: The total number of unique users who interacted within a specific month.

DAU (Daily Active Users)

DAU Görseli

The daily active user count of a software, application, or website refers to the number of unique users who log in, perform actions, or interact with your platform during a specific day. This metric measures the level of engagement and usage of the platform.

  • Data Sources : playstore, appstore

How is DAU calculated?

DAU Formula : The total number of unique users who interacted within a specific day.

DAU/MAU Ratio

DAU/MAU Görseli

The DAU/MAU ratio is the proportion of Daily Active Users (DAU) to Monthly Active Users (MAU) and is used to measure the level of user engagement on your platform. This ratio indicates how frequently users use the platform and reflects user retention.

  • Data Sources : playstore, appstore

How is DAU/MAU Ratio calculated?

DAU/MAU Ratio Formula : DAU/MAU Ratio = (Daily Active Users/Monthly Active Users) x 100

Average In App Time

Playtime Görseli

It refers to the average time a user spends in the application and is used to assess user engagement and how actively the application is used by users.

  • Data Sources : SDK

How is Average In App Time calculated?

Average In App Time Formula : Total User Time / Total Session Count